The father of modern marketing Philip Kotler says “If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily”.

A lot of creativity and analysis have been done till now by you for your product, now it’s time to have a view of your competition and target your customers. You have to come up with the STP and marketing mix for your product which will help you to gain insights about your customer and to differentiate yourself.

Once you have done the STP and created a marketing mix for your product, you have to come up with a marketing plan for the same.

A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It's often required when seeking funding and helps you set clear, realistic and measurable objectives for your business. Look at tactical and strategic (perspectives of your marketing plan.

The rules for this round are:

1. Submit the STP and 4Ps as a PowerPoint presentation with a maximum of 4 main slides.

2. Submit the marketing plan as a PDF.

3. Use realistic estimates while creating the budget for your marketing plan.

Note: Zip both ppt file and pdf file and name the zip file using the format: [KotlerAnnexure_Team Name.zip] and upload in the link below. Submissions made after deadline will attract penalty.

STP and marketing mix cannot be done in isolation, your target audience, competitors and market scenario should be properly analysed.

“It is more to do what is strategically right than what is immediately profitable.” – Philip Kotler.


DEADLINE: 15-10-2019 23:00 hours.